Optimize for phrases

Here is an article from http://www.webandseoguru.com/blog that can be very useful.

When your potential customers search for something they will usually search by using a phrase (a series of words). Your very first job, before writing a single word of text, is to discover what that phrase or phrases are.

Let us say we want to sell flowers in Burbank and we want people to find us on the Internet. The first thing we would do is to find out what potential customers would search for. We can directly ask them and we can use keywords tools (these are tools provided by search engines to discover what people are looking for). After careful research we discover that the highest searched for phrase in the Burbank area is “wedding bouquet”.
THAT IS WHAT YOU OPTIMIZE FOR!

Chiropractic Websites Content is Everything

Now let’s talk about website content. I have reviewed over 20 chiropractic clinic websites today and I am appalled; here is why:
There are two major mistakes that show up over and over, the first is a simple lack of content and the second is inappropriate content.
What do I mean by content? WORDS!

Let me explain; search engines want to please the customers, how do they do that? Well, say a customer is searching for “lower back pain”, the search engine goes: “let me find a website that has a lot of ‘lower back pain’s and that must be just the thing he’s looking for.” Now your website only has one mention of lower back pain in a list of ailments you treat; how do you think you are going to score? Obviously not well. Now what if you had an article about lower back pain, an in it you used the keywords “lower back pain” 6 times, you also explained cures for it and what you can do about it, how do you think you would rate now?

Let’s take the inappropriate content since this was the second biggest problem. Let’s say you write 1000 words that cover certificates that you have and a technical article about neuromuscular therapy. Now this gives you the apparency that your website has content now. Well let’s see if it does. Your potential customer has a back pain or wants an adjustment, what is he going to search for? Very likely not “neuromuscular therapy” or “Board of Chiropractic Examiners”, he’s going to look for what he wants in his own words. So inappropriate content is really just more no content camouflaged.

Part of what we do when we create a website for your chiropractic clinic is to ensure there is plenty of (user friendly) content to get your website at the top of the search engine for your area; check us out at http://www.myclinicwebsite.com.