When creating a website for a chiropractic clinic there are two main things you want to accomplish. First you want the website to be something that would drive a potential patient to come to your clinic and second you want it to appear at the top of Google.
Unfortunately many of the companies out there only do one or the other so if you are going to pay for someone to do it make sure they can get a full result.
If you are going to do it yourself you first need to find out what are chiropractic patients searching for, what do they want solved. You can then design a website that.
Remember you are trying to get patients in the door not chiropractic teachers. Don't use technical terms that no chiropractic patient would ever be looking for, call a back pain a "back pain".
Feel free to post any questions you have, you'll soon be able to view samples at www.myclinicwebsite.com/